CRE Wealth Branding

01 Context

CRE Wealth stands as Australia’s trusted commercial property buyers’ advocate, providing a one-stop shop for sourcing, due diligence, and settlement. Their mission is to empower commercial property buyers with the knowledge and resources they need to make informed investment decisions and achieve their financial goals.

02 Concept

The visual identity is defined by several key elements, with font serving as a central feature. An adaptable grid system provides a modular foundation for most compositions, improving visual orientation. Since written content is the primary communication method, text hierarchy plays a crucial role in presenting information effectively. The logomark reflects this concept by incorporating geometric features. It represents the brand’s initials and reinforces the modular approach throughout the branding. Overall, the branding is designed to be functional, relying primarily on text for communication. This modular system guides visual orientation and supports a content-driven approach.