Pixelvega Brand Identity

01 Context

Pixelvega is a design web agency that provides innovative digital solutions. It believes in the power of creativity and technology to transform businesses and drive success. To evaluate the state of their visual identity, a series of designers were approached to present some feedback. This is a case study that takes into account their current brand and values and tries to expand them into a more cohesive visual approach.

02 Concept

Based on their current logo, the concept for this project was to elevate the graphic elements already present. In this case, the “i” titlle is the most predominant. This is the base for the whole brand, using a squared graphic to represent a pixel and as a measurement figure for every branding element.