Fisio Go Branding
01
Context
Fisio Go is a physiotherapy clinic that aims to help people with any physical limitation, whether it be injuries, traumas, accidents, or illnesses. They’re a team of experts with a vast experience in which their main focus is in helping patients with their well-being.
02
Concept
The branding approach was straightforward, intending to create a clean and informative identity. The logo is clear and concise, with several variations in its composition and coloring. A vertical and horizontal disposition will allow the logo to be applied in several formats without restricting its use.
In terms of colors, the brand was divided into two complementary tones. The first one was blue, which represented the more clinical and private practice side, whereas orange represented the vast experience that the team has in helping sports athletes.