Lusitano Culture Club Brand Identity
01
Context
Lusitano social club aims to promote portugal’s heritage by giving visitor’s an experience that they normally don’t get by promoting Portuguese culture and art through spotlighting the unique lusitano breed while offering visitors a chance to connect with the country and its people on a more genuine level.
02
Concept
The brand aims to create a cultural experience that reflects the authentic values of Portugal, with the Lusitano horse as the central element of the logo. The objective was to incorporate the horse figure alongside the traditional tile patterns commonly found in the Portuguese streets. By using classic shapes and applying a modern approach, we combined colors characteristic of the tiles in various ways, resulting in a visual identity that is versatile, playful, and contemporary.
